While we all know how AR has affected digital media, print media was pushed back a bit more with its old school, a safe approach to marketing.

Augmented Reality has become a major addition in everyday business life. With the popularity of Snapchat and Pokémon Go, several retail brands have also come up with ideas to incorporate AR into their businesses.

If there is one game that broke records and increased on-screen time of mobile users, it was Pokémon Go. Developed by Niantic Labs, the game requires a player to hunt Pokémon characters by walking around in their surrounding areas and…

We have often seen medical students carrying a load of books and papers, trying to grasp it all in to understand how the human body works. Wouldn’t it be better if they could just saw a 3D structure of the…

Augmented Reality has completely changed the course of how people conduct businesses. One of the markets positively affected by this technology is the construction market where many businessmen are investing their time and money on it.

The entertainment and sports industry are among the top users of AR technology in the era where digital marketing is on the rise. Be it film promotional techniques, event promotion or hyping up the world cup fever, AR is being…

Augmented Reality has become one of the most wanted technology around the world. Other than being a technology, advertising has adopted it as a tool for marketing and many brands have come up with genius ideas to bring out creativity…

Rote learning is a big setback in children’s education. All the traditional ways used by the teachers, even though good, now need upgrading. New learning techniques with the use of technology are much welcomed in the present scenario.

Marketing and AR are gradually becoming partners in their area of expertise. With the technology now being available almost everywhere, the advertisers or marketers are incorporating it to make a lasting impression on their audience and reach maximum customer interaction.